Hangtag design for la fille d’O
We did a complete redesign of the visual identity of the Belgian lingerie brand “la fille d’O”. A central medium for their communication with customers is the hangtag which is attached to each product. Along with providing information about the product the hangtags also give a feeling for the playful side of the brand. Each hangtag comes with a question from Marcel Proust’s famous questionnaire answered by a quote from a song.
ベルギーのランジェリーブランド「la fille d'O」のVIおよび、ハングタグのデザイン。
AD: Miki Kadokura + T. S. Wendelstein
D: Miki Kadokura
CL: la fille d'O