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Hangtag design for la fille d’O

We did a complete redesign of the visual identity of the Belgian lingerie brand “la fille d’O”. A central medium for their communication with customers is the hangtag which is attached to each product. Along with providing information about the product the hangtags also give a feeling for the playful side of the brand. Each hangtag comes with a question from Marcel Proust’s famous questionnaire answered by a quote from a song.

ベルギーのランジェリーブランド「la fille d'O」のVIおよび、ハングタグのデザイン。

May 2015
AD: Miki Kadokura + T. S. Wendelstein
D: Miki Kadokura
CL: la fille d'O