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“Brands of This Century” Identity

Brands of This Century is a think tank and creative/strategic office that promotes debate, research and action to advance the discourse of transformation through branding in the 21st century.

We came up with the following typography based concept for the identity:

This century is the 21st.
C is the latin numeral for one hundred, or century.
Ergo CCCCCCCCCCCCCCCCCCCCC.

AD: T. S. Wendelstein, Miki Kadokura
D: T. S. Wendelstein